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It’s 10:17 pm on a Wednesday and the Sydney part of SXSW Sydney has made itself apparent. “Sorry guys, we’ve got to close this area,” a security guard says to a group of people taking a breather at The Lansdowne’s upstairs beer garden.

Inside, it’s steamy: the venue, rebranded for the week as Spotify House, proves to be one of the most consistently packed of the festival, potentially due to the freebies – canapés, cocktails, tote bags – on offer all night. It also has some of the festival’s most ambivalent audiences. When Wednesday’s headliner, South Korean neo-soul singer So!YoON!, takes the stage, there’s a clear divide in the crowd.